ABOUT ODD EXISTENCE

We create what we wish existed. 

Born from a shared passion for creativity, sustainability, and individuality, Odd Existence is more than just a slow fashion brand — it’s a dynamic creative hub. Founded by Mathilde Prins, COO and visionary, with Laura Takahashi as partner and Creative Director, the journey of Odd Existence has evolved into something even bigger than fashion. We’re here for the bold, the imaginative, and those who believe that true style is about self-expression, not trends. Together, we’re blending creative innovation with high-quality, timeless design to craft pieces that stand out — and we’re taking the brand to new heights.

Our rebrand and name shift from Odd Lemon to Odd Existence marks a natural progression, merging our roots in slow fashion with a bold new vision. We’re no longer just a fashion brand; we’re a space for tailored garments, workshops, collaborations, and creative services that help other brands build strong visual identities and create impactful content. Odd Existence’s mission is to honor the craft of fashion while nurturing creativity and collaboration in all that we do.

Authenticity is magnetic. Magic is real. Odd isn’t about being strange — it’s about embracing what makes you stand out. And standing out is powerful. Creativity is electric. We create feelings, not just fashion.

More than just slow fashion

Odd Existence is not just another slow fashion brand — it’s a movement and a lifestyle. A way to dress with purpose, confidence, and individuality. With slow fashion as our key initiative, we offer high-quality garments that are more than just clothes — they’re statements. Designed to be lived in, cherished, and worn on repeat, every piece is handmade in Denmark by skilled tailors who pour passion into every stitch. No fast production, no shortcuts or compromises — just intentional craftsmanship built to last for a lifetime and even further.

Sustainability is at our core

We take responsibility for every part of our process, from ethical sourcing to low-impact production. By producing on demand with our made-to-order model, we avoid overproduction and waste. So when you shop Odd Existence, you’re investing in fashion that respects both people and the planet. Every piece is made by real human beings in fair working conditions, making each garment a reflection of our values. When you wear Odd Existence, you’re becoming part of a movement that values quality, ethics, and creative expression. You're becoming a part of the future.

Slow fashion is an investment

When shopping Odd Existence you're not only investing in clothing, but in a mindset. We don’t chase trends; we create timeless, high-quality designs that endure and evolve with you. Each piece is designed to be styled in endless ways, making your wardrobe more versatile and expressive. With Odd Existence, you invest in pieces that don’t need replacing every season, reflecting your personal style and values. Ultimately, you’re investing in yourself — your confidence, your creativity, and your freedom to express who you truly are.

A creative hub

Odd Existence isn’t just a brand — it’s an energy, a creative space where fashion, art, and storytelling collide. We don’t just design clothes; we cultivate experiences. Through content creation, collaborations, creative services, and hands-on workshops, we help brands develop strong visual identities and produce impactful content. We invite you to explore your creativity and make fashion more personal, whether through our work or by working with us. From the meditative rhythm of crocheting to the experimental process of design, we celebrate slowness as a way to reconnect with inspiration. Here, you’ll find a space to create, reflect, and embrace the magic of self-expression.

The bold minds behind 

Odd Existence was born from the vision of Mathilde Prins (founder) in 2018 — a desire to create fashion that blends beauty with comfort. When Laura Takahashi joined as a partner and Creative Director, she brought her deep expertise in slow fashion and creative energy to shape the brand’s evolution. Together, they combine their passions for craftsmanship, individuality, strong visual content, and sustainability to create a brand that values self-expression and responsible practices. Mathilde’s strategic vision and Laura’s hands-on creativity shape every aspect of Odd Existence, from design to the experience of wearing the pieces. Their partnership is the heart of the brand, blending thoughtful design with meaningful innovation to propel Odd Existence into the future.

Welcome to Odd Existence — a place to slow down, get inspired, be creative, and wear your identity with authenticity. This is fashion with feeling. This is creativity without boundaries. This is Odd Existence.